A conferência de Martina Flor integra-se no workshop Creating Your Own Lettering, destinado ao desenvolvimento das capacidades técnicas dos estudantes para desenhar letras. Decorre no âmbito da Licenciatura em Design de Comunicação, designadamente da unidade curricular de Estudos de Tipografia.

Martina Flor combines her talents as both a designer and an illustrator in the drawing of letters. She grew up in Buenos Aires and studied in Spain and the Netherlands. Based now in Berlin, she works with a focus on type, lettering and illustration for clients all over the world. She is also the founder of Letter Collections, co-founder of the project Lettering vs Calligraphy and the creator of the series of workshops Good Type. Her work has been featured in many publications and she teaches and lectures extensively.

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