https://vimeo.com/142359328
Pedro Carvalho de Almeida is a communication designer, educator and researcher. Currently he is a post-doctoral research fellow (FCT) based at ID+ and CSM. Holds a Ph.D from Central Saint Martins (CSM), University of the Arts London (FCT funded), is Assistant Professor at the Communication and Arts Department, University of Aveiro, and is an associate lecturer at CSM where he completed a post-doctoral fellowship funded through an award from the Arts and Humanities Research Council (AHRC) for Cultural Engagement.
He specializes in visual identity and brand semiotics. Teaching covers visual identity and brand design, product semantics, visual research methods and contextual studies. His research interests address the recovery, organization and use of brand archives as strategic resources for brand strategy and symbolic innovation.
Following the lecture Visual Conversations, Pedro will be running a workshop for students of the MA in Communication Design 2014/2015, coordinated by Andrew Howard.