Patricia Soares da Costa is CEO of MARQUINISTA and a trilingual consultant specialising in branding, communications and tourism. She has visited more countries (57) than her age.

She served as communications advisor to the Minister of Economy for the Portugal Brand, Innovation and Tourism. She has collaborated with Wolff Olins, MyBrand, Brand Union, Bloom Consulting and Ivity in London, Rio de Janeiro, São Paulo, New York, Madrid, Lisbon and Porto.

She currently advises organisations, governments, start-ups and creative agencies on branding, perception and reputation. She is a lecturer in Branding and a marketing mentor on more than twenty global entrepreneurship and innovation programmes, and is director of the Global Entrepreneurship and Innovation in Europe programme at UC Berkeley.