Within the scope of the module Project Fashion I, students are challenged to create a capsule collection that reflects the identity of a brand in the streetwear segment. The brands chosen were A-COLD-WALL* and Undercover.

Streetwear is deeply rooted in the emergence of new music genres in the 70s and 80s, like hip hop and punk rock, in the New York skateboard scene, in California surf and in different street arts, such as graffiti. It is a social and cultural movement that reflects a particular frame of mind and subculture. From 2000 onwards, the term began to be recognised and widespread in industry and global culture, revolutionising the way fashion is perceived.

Undercover is a Japanese streetwear brand founded in 1990 by Jun Takahashi. It presents a subversive ideal and keeps an avant-garde language, where punk and streetwear meet with sophisticated finishes.

A-COLD-WALL* brand was created by Samuel Ross in 2015. It asserted itself as an artistic project based on the analysis of the current social and political situation, and a permanent reinterpretation of the streetwear concepts. It has a design marked by deconstruction and architectural aesthetics, opposing the most technical materials with the classics.

Instagram controls the culture and lifestyle of everyone. The days when only friends were followed on social media are long gone. In the context of a pandemic, online activity makes more and more sense as a means of celebrating art, the design process and the search for new meanings. The digital exhibition of the 2nd year students takes place on Instagram, showing their collections, concepts, illustrations, mood boards, chromatic palettes and technical files.

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UNDERCOVER

class LDM 2'1
@2ndlab_

A-COLD-WALL*

class LDM 2'2
@acw_spectrum

Créditos