ESAD is developing the project TR 2.0, in partnership with the Research, Development and Innovation team of Super Bock Group, in the scope of the Packaging course.

This project consists in the introduction of a new cardboard packaging for beer bottles, with an environmentally sustainable positioning, aligned with the Super Bock brand identity, in the off-trade channels (hypermarkets and supermarkets).

The students of the Packaging UC participated in the image tests to analyse and identify possible errors in the interpretation of the product and assess whether the packaging and all the communication codes will be correctly interpreted and easily intuited by the consumer.

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