As part of the curricular unit - Project III - in the 3rd year of ESAD's Degree in Design - Communication, lecturer Susana Fernando invited designer João Guedes, from Studio Dobra and a former student at the institution, to a session on ‘Identity Systems’, held on 26 November. During the class, the students presented the projects they had developed on the subject, and the session continued with a conversation in which João Guedes commented on and raised questions about the work presented. The active participation of all the students was encouraged, providing an environment for critical reflection on visual identity processes and solutions.

ESAD's Communication Design degree programme values the integration of different professional perspectives into the educational process. The presence of João Guedes, from Studio Dobra, illustrates the importance of including external views, contributing to the students' understanding of the practices and challenges of the design market.