On the 18th of November, the ESAD College of Art and Design hosted Snowberry's CEO, Helena Silva, for a special session as part of the Fashion Project Management course of the Design - Fashion degree. The invitation was extended by Inês Torcato, the lecturer in charge of the course, with the aim of providing students with a practical and inspiring perspective on fashion production and the challenges facing the industry.

Helena Silva heads Snowberry, the first fashion production company in Portugal, recognised for its commitment to quality and professionalism in the production and coordination of audiovisual content creation sessions for fashion editorials and advertising on a small to large scale. During the lecture, the CEO shared her professional experience, emphasising the importance of strategic and creative management in brand development processes and encouraging the students to adopt an entrepreneurial and critical view of the global fashion market.

ESAD's Fashion Design course is characterised by its multidisciplinary and forward-looking approach. Through initiatives such as these, which link academia with the professional world, the course promotes practical, up-to-date training, enriching the students' experience and equipping them with the tools to face the challenges of the industry.

In this way, ESAD reaffirms its commitment to providing an excellent education that encourages creativity, innovation and direct contact with leading professionals.