The Bloom – Portugal Fashion FW23-24 poster by Elias Marques and Sérgio Correia, designers, founders of the T.I.N.A - This is Not America studio and ESAD lecturers, won the Poster Stellers Bronze Award at the 4th Intercontinental Poster Competition, United States, 2024. The winning poster will be part of a group exhibition at the Tyler School of Art & Architecture, Temple University, Philadelphia, between 24 September and 4 October 2024.
The winning poster was designed for the BLOOM platform for new designers, as part of the graphic identity for the 52nd edition of Portugal Fashion FW23-24, an event whose graphic authorship has been handled by T.I.N.A in recent years.
The event's identity was developed around generative artificial intelligence, used in the creation of hyper-realistic editorial photographs, through the introduction of careful prompts, and in the typographic composition, which evokes this man-machine mediation, through new writing systems used by software.
It should be noted that the same poster had already been recognised twice, as part of the official selection for the Bienal del Cartel Bolivia BICeBé 2023 and the United States International Poster Biennial 2023.