The course offers a practical approach to packaging, label and tag design, focusing on enhancing products and brands. The performance and communication functions of packaging are studied, as well as ergonomic aspects such as handling, opening and closing. Sustainability and blue circularity are key themes, promoting the use of renewable, recyclable and low environmental impact materials. The programme also includes the study of legal, logistical and distribution standards, preparing trainees to respond to market demands and ethical and ecological consumption trends, with skills applicable in business and institutional contexts.