This short course introduces the fundamentals of Artificial Intelligence (AI) and its practical application in the product design process, with a special focus on the use of generative models, decision support tools, and AI-assisted workflows. It is aimed at design students interested in exploring new ways of researching, ideating, representing and evaluating concepts with the support of AI-based tools such as ChatGPT, Midjourney, Vizcom, among others. The focus is on critically understanding AI as a working tool, its limitations and potential, and the practical implementation of integrated workflows in project contexts.