Bernardo Braga, student of the curricular unit Packaging Design of the Degree in Communication Design, developed a packaging solution for a premium product - a drop-shaped honey container - within the partnership between ESAD and Beesweet. The project has now been published in the book Wrap It Up: Creative Structural Packaging Design, published by Sandu Publishing Co.

Beesweet markets flavored honey, an organic product with high gastronomic potential, where the processes used in its production are natural. The packaging developed uses environmentally friendly materials and graphically the approach is pure and minimal. The use of white printing on recyclable craft paper emphasizes the color of the product and the corresponding labels. The minimal component of the packaging reinforces the naturalness of the product, with a special handling, creating a 90° rotation mechanism to obtain the honey, an effect intrinsically related to the process of obtaining honey by bees.

Sandu Publishing Co. is a publishing house specializing in high quality design books, focusing on architecture, interiors, product, art and fashion. The book Wrap It Up: Creative Structural Packaging Design presents creative and innovative examples of packaging design, explaining the basic principles of packaging from different perspectives such as structure, materials and visual design.

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