The Woolmark Perfomance Challenge 2023 is a challenge to future young designers to problem solve, facilitating creative thinking and innovation applied to the development of new products for the sport and performance market.

The Woolmark Company represents a commitment between wool producers, brands and consumers on the authenticity and quality of the fibre. As a non-profit organisation, they collaborate with around 60,000 Australian wool producers to research, develop and certify Australian wool. Woolmark's activities also include several collaborations with designers and brands, with the aim of promoting sustainability and responsibility in all areas of operation, from fibre sourcing to garment making.

The interactive seminar took place on March 22nd, in the ESAD auditorium, and was attended by Dolores Gouveia, consultant for the Woolmark Company and lecturer at ESAD.

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