An exhibition resulting from the three-day workshop with Andrew Howard, the coordinator of the ESAD's MA in Communication Design, that sets a collective brief of creating an alphabet inspired by a list of shops and commercial businesses.

Through a process of random selection each student was given one shop from the list, and then one letter from the alphabet, and asked to create a three dimensional letter which reflected the characteristics of the given shop.

The individual letters created do not correspond to the initials of the type of shop (i.e. R for Restaurant) because it was not possible to match the 26 letters of the alphabet to individual commercial categories.

Retail inspiration

Shoe shop, Book shop, Fashion shop, Jewellery shop, Bakery, Butcher, Café, Travel Agency, Grocery, Hardware shop, Electrical shop, Music shop, Wine shop, Hairdressers, Pharmacy, Second-hand shop, Furniture shop, Newsagent, Sweet shop, Chinese shop, Restaurant, Sex shop, Bike shop, Toy shop, Art supples, Sewing shop

Participating students

Ana Sofia, Margarida Lima, Sofia Costa, Elisa Chieruzzi, Joana Santos, Joana Rajão, Djalme Martins, Sara Sousa, Alice McCarthy, Francisca Fernandes, Marta Ramos, Raquel Peixoto, Carlos Gonçalves, Cláudia Ferreira, Helena Oliveira, Sara Quintanilha, Ozum Asilkazanci, Yunus Ak, Sofia Rocha e Silva, Tiago Gaspar

Créditos