In this lecture you will be inspired by an original approach how to innovate the expedition way! Innovation author Gijs van Wulfen draws parallels between mankind's greatest explorations in history and modern-day innovation. How Columbus discovered America; how Hillary reached the summit of Everest; and how Neil Armstrong got to be the first man on the Moon. Their remarkable stories of exploration and how they overcame unexpected setbacks will inspire you to innovate with a new mindset in a new way.

Gijs van Wulfen is a bestselling innovation author, LinkedIn Thought Leader and an inspiring speaker on entrepreneurship, creativity and innovation from The Netherlands. His speaking style is informal, direct and humorous.

Gijs is very driven to jumpstart innovation in organizations because they are struggling with the creation of innovation in their hectic day-to-day business. He was educated as a business economist and has 25 years of experience as a fast moving consumer goods marketer, as a boardroom consultant at Ernst & Young and Boer & Croon and as an innovation expert.

He is the founder of the FORTH innovation methodology. FORTH is a customer-oriented and inspiring innovation expedition to create new mini business cases for innovative products, services and business models. The FORTH innovation method connects the day-to-day business reality with outside-the-box creativity. The method is described in his latest innovation bestseller The Innovation Expedition.

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