In the current context of crisis, environmental, social and political, what project makes sense to develop, what approach and what role does design play?

Sigurdur Thorsteinsson uses a multidisciplinary approach in branding, experience design and business development. With extensive experience in social design, he presents a conference and hosts a workshop, under the theme Design. Responsive innovation and social development, as part of the Social Design Week. All students and interested parties are invited to participate in the conference. The workshop will be attended by 20 ESAD students from all branches of specialization.

He is currently the design director at Design Group Italia, an international multidisciplinary design studio, based in Milan, that builds the future through research, conceiving tangible solutions to trigger significant changes for people and companies. His professional experience also includes collaborations on a broad spectrum of design projects across different fields, including healthcare, lighting, food and turism, for clients such as Blue Lagoon Iceland, Pepsico, ABB, 3M, Unilever and Unicef.

Sirgurdur participates in several design conferences around the world and is active in promoting design as an indispensable force for responsible innovation and social development. He is also a member of the Industrial Design Association and the Icelandic Association of Industrial Designers, as a result of his leadership in Iceland's first national design policy.

The workshop and lecture are part of the program of the Social Design Week, November 14-18, as part of the Postgraduate Diploma in Design for Social Impact.

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https://youtu.be/ujP3V3hZItA

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