Global culture happens faster and faster, in a digital format where the market and the brands play a determinant role in the assembly of identities. New generations are building a meaning, an identity and a lifestyle through the absorption of cultural resources – such as music and fashion -, in the way they are transmitted – through the media and social networks – and the interaction that comes from those processes – for instance the streetwear.

Being a concept of complex definition and vague understanding, the streetwear reveals itself as a social and cultural movement that more easily reflects a state of mind then a fashion style. It is a subculture tied to the skateboard scene from New York City, to the music from 1970’s and 80’s– such as hip-hop and punk rock – to the California surf and the various street art forms such as the graffiti. Since then, it is noticeable a strong growth of this movement, created within small segments out to conquer the mainstream market. Currently, the streetwear is a global phenomenon, intercepting sports brands – Nike, Adidas, Puma – with the high fashion brands – Alexander Wang, Off-White, Raf Simons.

In this exhibit are presented the projects by the 2nd year students from the Degree in Fashion Design for the streetwear project by Supreme Spring/Summer 2020.

The project's goal is to create a clothing collection suitable to the streetwear brand Supreme. The collection’s identity reflects the brand’s disposition and sets a new strategic vision concerning its product. It was further developed and constructed a prototype: a t-shirt from the collection.

This project was developed within the module Project I, part of the Degree in Fashion Design, coordinated by Joana Teodoro.

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participants

Adriana Vilela, Ana Francisxa Queirós, Ashma Karki, Bernardo Cunha, Bruna Oliveira, Catarina Pinto, Cláudia Gonçalves, Filipa Pértiga, Inês Rigor, Leonor Elias, Luís Sandão, Maria André Silva, Maria João Faria, Mariana Carneiro, Marta Pequito, Miguel Silva, Patrícia Vieira, Rafaela Santos, Sara Novais, Ana Castro, Ana Dias, Ana Pereira, Carolina Novais, Carolina Sandeman, Catarina Pereira, Catarina Vitória, Cláudia Pereira, Cristina Silva, Edra Morais, Filipa Melo, Gonçalo Peixoto, Joana Barros, Mariana Bartolomeu, Mariana Gonzalez, Marta Alves, Sara Faria, Sofia Rocha and Tatiana Ribeiro.

Créditos