Is design an instrument for local development? Is design an instrument for social development? How to integrate local culture, keeping a pragmatic approach? What strategies lead to greater success?

Giulio Vinaccia, a product designer with a focus on social design, will respond to these in a lecture on Social Design Project, presented at ESAD.

Giulio Vinaccia has worked for twenty years for the most important Italian brands such as Brembo, Ferrari Spa, Piaggio Spa, Momo Design, Ducati, Aprilia, Gilera, Moschino and Borsalino. Since 1994, he has been a consultant for development projects through the use of design as a development tool, collaborating with different organizations and international institutions. Today, after working in more than 22 countries, he is one of the most considerate expert in ‘social design oriented’ projects. He's senior consultant for UNIDO and other UN agencies and national governments. From the 2014, is the art director of the Creative Mediterranean project, founded by the EU and the Italian Government, created to help the development of the creative industries in the MENA countries. Among others, he was awarded with the World Green Design Contribution Award (2015) and the Compasso d’Oro (2016).

Within the scope of the exhibition Frontiere — Expressions of Contemporary Design, which was part of the Territorio Italia programme in Porto Design Biennale 1st edition, Giulio Vinaccia led a workshop at ESAD with KAlma Carpinteria Social in 2019. The workshop An Appropriate Idea attempt to redesign a series of objects of African material culture from a sustainability perspective, with the aim of creating a collection to be later marketed by the KAlma social association. The results of this workshop were part of the exhibition Civic City: Civic Design and Social Aesthetics, presented in Paris, in 2020.

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