Eva Minguella, graduated in Graphic Design in Llotja and Business Sciences at the University of Barcelona, began her professional career in Tandem DDB, followed by the studios Salvatore Adduci and Morillas & Asociados.

In 1997 she established the studio EVA, where she worked mainly the corporate identity and packaging, areas on which she is regularly invited to speak in lectures. She combines her profession with teaching and directing the course of Packaging Design of Elisava, Barcelona.

As part of the Degree level in Communication Design, Eva Minguella will speak at ESAD about Diseño de Packaging: el Arte de Vestir Productos, addressing the packaging design of traditional products with a localized source and a particular time and place.

A small journey on the history of packaging, addressing issues such as consumer behavior or the articulation of the real project to the product, from the briefing to the creation of ideas and their application in the design.

http://vimeo.com/90107142 Conference - Diseño de Packaging: el Arte de Vestir Productos

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