A Practice for Everyday Life (APFEL) is a design agency working with some of the world’s most successful companies, galleries, institutions and individuals.

APFEL creates a diverse range of work including brand identities, art direction, signage & wayfinding, exhibition design, print, editorial & publishing and websites from concept to production.

This agency investigates, explores and experiments to draw together stories which can translate and transform the ordinary into the extraordinary. This approach has always led to thoughtful and inspired design solutions, and earned a reputation for crafting intelligent, beautiful and innovative work.

APFEL has established an exceptional reputation through work for Architects’ Journal, British Council, Phillips de Pury, Tate Modern & Britain, Victoria & Albert Museum and Welcome Trust and is an increasingly sought after partner for collaborations with architects, curators, creative directors and photographers.

http://vimeo.com/89692125 Conference - APFEL a Practice for Everyday Life