The project Visual Essay on Brito Capelo Street, developed under the Master in Communication Design, will be presented in Castelo Branco, at an international conference on design and development of the territory - International Conference on Regional Triple Helix Dynamics 2016. The project is written by Rute Carvalho, designer and coordinator of the ESAD's Project and Communication Department.

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synopsis

A definition of Matosinhos’ DNA departing from Brito Capelo Street. The following research focuses on Brito Capelo Street, located in the town of Matosinhos, northwest of Portugal. Matosinhos is an important harbour town, with a wide coastline and an ancestral connection to the ocean, to fishing and to the fish preserves industry. Brito Capelo Street is its main artery: having suffered a significant loss concerning urban character and identity during the late 20th century, in the last decade this street has been subject to a rehabilitation process developed within the City Hall’s strategy for new emphasis regarding design and architecture (Matosinhos is the hometown of Álvaro Siza Vieira). Embracing an innovative methodology, we value the visual essay, not limiting the possibilities of research in communication design to the illustration or visual representation of the operated quantitative analysis. We thus propose a more effective articulation between observation, inquiry and semi-structured interview, keeping Brito Capelo Street as the centre of our research, using methods closer to those of contemporary anthropology, combined with tools used in relational design and graphic design (photographic project and infography). The presented project was developed within the context of a Master’s degree thesis, evaluated with the maximum grade. In this communication we present the obtained results.

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paper

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