Daniel Eatock's basic design methodology is rooted in a reductive logic that strives for objective and rational website designs.

In 2005, Eatock co-created, with Jeffrey Vaska, a free, down-loadable content management system called Indexhibit that enables people to build simple websites that bring content to the fore. Indexhibit’s no-frills approach is evident on Eatock’s own site, eatock.com, an extensive repository for objects, prints, and photographs (his own and others’) that reveal his intense fascination with the art of observation and the pleasure of unexpected connections.

A 1998 graduate of the Royal College of Art, Eatock interned at the Walker Art Center in Minneapolis before returning to England in 1999 to launch the design firm Foundation 33, which he later merged with the creative agency Boymeetsgirl. In 2003, he started Eatock Ltd., through which he builds and maintains his database of photographic projects and completes work for a range of entertainment and cultural clients, including Samsung and Channel 4.

The art world has also embraced him, and various galleries have exhibited his conceptual art. For a 2007 show at London’s M+R Gallery, he stuck his collection of tape rolls to a beam and let them slowly unwind to the floor. Eatock refers to his process as entrepreneurial authorship, which includes numerous limited-edition works such as Untitled Beatles Poster, a printed piece bearing the lyrics to every Beatles song.