https://vimeo.com/662426113

Living in pandemic and quarantine times, the final year students of ESAD's Fashion Design degree were challenged to keep creating, to think about their role and to explore the new forms of interaction that have overridden the logics of touch, eye-to-eye and group dynamics. In this context, we lived online experiences, watched shows in livestreaming and asked ourselves how the boundaries between the digital and the real would affect our perception of fashion, of dressing and of being. In this catalogue, we understand that the projects presented bring more questions than answers, keeping the focus on the individual and on a kind of acetic scenario.

In the scope of the curricular unit of Project II - Fashion, the work proposal CREATOR ESAD@THE starts from the partnership between ESAD and the shop THE design, an example of vanguard in the national and international retail. This project fosters the exchange of knowledge between the school and the labour market, placing students in situations of proximity with projects and companies of reference in the sector.

In this statement, the intention is to capture the essence and vision of THE shop, highlighting the importance of an exploratory process in the idealization of a fashion collection, from the concept, to the silhouettes, raw materials, production and finishes. The innovation and theoretical-practical sustaining of the projects is valued, understanding and expanding THE's brand identity.

In the end, the catalogue results in a meeting point of the students' projects, in a professional perspective of presentation of a fashion product. Alongside the catalogue, a concept video was made, which strengthens the importance of movement and the interaction of different people, even if in a contained and apparently planned way.

presentation video + catalogue

11.02.2022, 17:30
auditorium ESAD

previous editions

2020
2019
2018
2017
2016

Créditos