The masterclass Fashion Communication on the Internet is presented by Hilário Amorim, artistic director of Festival PortoFFF, who will explain what a fashion film is based in several examples taking in account the creative diversity of this new audiovisual genre.

The term has become official since 2008/2009, when the explosion of the online phenomenon started gradually to transform the paradigm of the fashion visual marketing (until then focused only on the press photographic image).

The Fashion Films are mainly the creative films that communicate fashion, electing one collection, one brand/creator (brand movie) or a fashion concept without associating it to brands (author film). A fashion film is a short movie with 2-3 minutes.

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http://www.dailymotion.com/video/x1fxmntduocreation
DUO by Bruno Carvalho (video) and David Catalán (fashion), ex-students of ESAD, project that won the 2nd prize Médaille d’Argent at Fashion Film Festival Chicago.

Créditos