A documentary about the creative process and design development of the project Descobrir Guimarães that proposes an original sign­ posting system that encourages inhabitants and visitors to explore the city via alternative circuits and creates a playful and innovative experience.

The document shows the conceptual background from the initial ideas generated by an academic research project done in 2010, until the project was realized in 2012 within the Guimarães 2012 European Capital of Culture.

The project was born during Irena Übler's ERASMUS experience at ESAD, with the support of DirK Loyens, lecturer. It was developed in straight collaboration with PIEP - Pole for Innovation in Polymer Engineering. Explores creative tourism from a perspective rooted on Industrial Design and offers a case study for small and medium sized cities regarding the role of Design in transformation of traditional urban structures and promotion of heritage assets by analysing the connection between culture, art and landscape.

Better Not Stop Moving is available at the ESAD online shop.

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