Andy Altmann graduated in graphic design from the Royal College of Art in 1987 and almost immediately formed the multi disciplinary design group Why Not Associates with fellow graduates David Ellis and Howard Greenhalgh. Located in London, Why Not Associates gained an international reputation based on a creative and experimental approach. In 20 years of experience they have worked on projects ranging from exhibition design to postage stamps via advertising, publishing, television titles, commercials and corporate identity.

Their clients include the Royal Academy of Arts, Malcolm McClaren, the Royal Mail, Nike, Paul Smith, Virgin records and Channel 4. A book was published in 1998 by Booth-Clibborn editions documenting the first ten years of their work. A second was published in 2004 by Thames and Hudson which documented another five years. They still strive to push the boundaries of graphic design and more recent projects collaborating with artist Gordon Young have moved them into the world of public art.

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