Personal views 02

Lucienne Roberts studied graphic design at the Central School of Art and Design, graduating in 1986. After a brief period at The Women’s Press, Roberts established the design studio, sans+baum, hoping to ally her commitment to accessible and engaging design with a socially aware agenda. Roberts’ new studio, LucienneRoberts+ started at the end of 2006.

Whilst being selective in the choice of client, projects have been wide-ranging. They include exhibition design for The British Council, The British Museum. Women's Library and Kensington Palace; the identity and emblem for the Institute of Cancer Research’s Everyman campaign; identities for the Arts Council, Breakthrough Breast Cancer and the Design Council; and a signage strategy implemented in the London Boroughs of Barking & Dagenham and Havering.

In 2000 Roberts was a signatory of the First Things First manifesto which calls for a greater awareness of design responsibility. She has taught at the London College of Printing and is a regular contributor to Eye magazine and Grafik. Her first book, The Designer and the Grid was published by RotoVision in 2002. sans+baum projects were included in the Barbican exhibition Communicate: Independent British Graphic Design since the Sixties. Roberts’ most recent book, Good: an introduction to ethics in graphic design was published last year. Roberts is currently design consultant to AVA publishing.