ESADArt + Design

Mestrado / Comunicação

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Design Comunicação

Publicação The Bookshop, Miguel Almeida

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Design Comunicação

Livro The Airforce, Sílvia Fernandes

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Design Comunicação

Conjunto de Cartazes Letterpress, Albert Jornet

O Design de Comunicação tem por objectivo desenvolver a compreensão dos diferentes processos, condições e propriedades, tanto do ponto de vista conceptual como prático, que informam e direccionam o processo de transformação da prática do design. O plano de estudos possui uma estrutura concebida para ajudar os estudantes a desenvolverem uma aprendizagem independente, incentivando a construção e exploração de projectos relacionados com áreas de interesse pessoal específico. A filosofia primordial do curso assenta no destaque dado à investigação, à metodologia e ao pensamento visual e possibilita que se explorem preocupações individuais, através de um estudo focado no design da comunicação visual. No centro do curso encontra-se o axioma “Design is thinking made visible”. O curso é ministrado essencialmente em inglês.

Candidaturas a bolsas de estudo 2011/2012

Fases de candidatura

Alunos matriculados pela 1ª vez em Licenciaturas e Mestrados até 20 dias úteis após a matrícula no Ensino Superior a partir de 23 Setembro

Alunos não bolseiros que tenham estado escritos no ensino superior em 2010/2011 e estudantes bolseiros em 2010/2011
De 3 a 4 de Outubro

Alunos que ainda se querem candidatar á Bolsa de estudo e não o fizeram dentro da Fase a que pertenciam, deverão efectuar um requerimento e enviá-lo para a DGES ao Cuidado do Director Geral do Ensino Superior Via CTT, a solicitarem a submissão da candidatura fora de prazo e o porquê de não terem efectuado dentro do parazo estabelecido.

Em caso de dúvida, contacte a secretaria da ESAD.

Plano de Estudos

1º Ano - 60 ECTS

Projecto de Comunicação

A unidade curricular de Projecto de Comunicação visa o desenvolvimento da compreensão, tanto conceptual como prática, dos diversos processos, condições e especificidades que orientam o percurso de transformação implícito na prática do design. Através de projectos temáticos, procurar-se-á explorar os aspectos-chave e os fundamentos do Design Thinking, tais como: narrativa, mapeamento, edição, navegação. Cada projecto tem características específicas e pretende promover a investigação dos diversos processos. O aluno não deve entender o processo de trabalho apenas na perspectiva da solução, mas também da investigação e da redefinição do problema.

24.0 ECTS 8.0 Horas por Semana 271053 Código UC

Laboratório de Design de Comunicação

A unidade curricular de Laboratório de Design de Comunicação prevê que, ao longo do ano, sejam realizados vários workshops práticos, orientados por designers e educators nacionais e internacionais. O objectivo dos workshops é explorar um conjunto de temas que permitam ao estudante expandir o seu vocabulário visual e expressivo. Os workshops abrangem temas muito diversificados, como por exemplo a animação, a escrita criativa, a luz e cor, a edição de imagem, grelhas e sistemas, som ou visualização da informação.

18.0 ECTS 6.0 Horas por Semana 271051 Código UC

Estudos Contextuais

A teoria e a prática do design contemporâneos vêm expandido o campo do projecto valorizando crescentemente processos produtivos que operam aquém e além do objecto. Se fazer design não se reduz à produção de um artefacto, se implica uma consciência crítica e um conhecimento técnico que permitam, através do artefacto, projectar modos de vida (mais perenes ou mais efémeros), isto é, procedimentos, comportamentos, mentalidades, então, a importância da identificação e estudo contextual assumem uma importância determinante. A UC de Estudos Contextuais, partindo do estado da arte relativamente às ideias, autores e projectos ligados aos design contextual studies, fornecerá aos alunos diversas metodologias de análise da obra de arte, design e arquitectura; considerando relações entre a teoria e a prática, os alunos deverão investigar diversos modelos contextuais que influenciam a criação, recepção ou uso no campo da arte e do design, nomeadamente questões associadas aos valores, género, tecnologia, materiais ou ao mercado. Serão trabalhados casos de estudo específicos das áreas de Comunicação, Produto e Interiores mas procurar-se-á desenvolver uma compreensão total do papel do designer, enquanto produto e produtor cultural, e do design pensado como acção socialmente eficaz.

9.0 ECTS 3.0 Horas por Semana 271050 Código UC

Estudos de Casos em Design

A unidade curricular de Estudos de Casos em Design tem por objectivo a análise de projectos contemporâneos de design, nacionais e internacionais. Procurar-se-á analisar as respostas dadas pelos diversos designers às múltiplas solicitações da comunicação, analisando-se a forma como as mensagens e ideias são estruturadas, os contextos em que foram criadas e as linguagens e formas visuais desenvolvidas para dar resposta aos diversos públicos.

9.0 ECTS 3.0 Horas por Semana 271052 Código UC

Corpo Docente

Docentes

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Andrew Howard

Course Leader

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Andrew Howard is a graphic designer, educator, design writer, and curator. He runs his own design studio Studio Andrew Howard that specialises in work for cultural and educational institutions, and that over the years has won a number of international design awards. In 2000 he was a signatory of the manifesto First Things First, which calls for greater awareness of design responsibility. He was responsible for the Personal Views conference series that took place at ESAD, bringing together 44 of the world's leading designers to discuss contemporary design practice. He is author of the book 'Gateways: International book cover design', and various other publications on graphic design in everyday life.

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Susanna Edwards

Deputy Course Leader

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Susanna Edwards works in the realm of visual communication, as designer, design–writer and educator. Known best for her approach to the teaching and practice of design and illustration, spanning traditional craft and digital approaches to problem–solving. Edwards has worked for many high profile clients, judged international design awards and presented work at international conferences. She has worked at various Universities but mainly at Central Saint Martins College of Art and Design in London.

Having worked and lived in London for fourteen years she is now living in Porto, Portugal and working in both Portugal and London in both education and design practice. In October 2010 Edwards started a new role as deputy course co–ordinator on the MA Communication Design course at ESAD in Portugal working for the designer and educator Andrew Howard.

Commissions and collaborations have included Baseline magazine, Grafik Magazine, St Bride Printing Library, the Institute of Contemporary Arts, Vintage Publishing, The School of Life, Lux Films, the British Council, the British Museum, Coco De Mer, Clerkenwell Literary Festival, Iain Sinclair, Tate Britain, The British Library, the Science Museum, London and the Hunterian Museum, Royal College of Surgeons, London.

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Ian Noble

Visiting Senior Lecturer

Ian Noble is a designer, design educator and writer. He is the author and co-author of a number of books on Graphic Design: Picture Perfect – New Fusions of Illustration; Graphic Design, Up against the wall – Contemporary Poster Design; Experimental Layout and Visual Research – An Introduction to Research Methods for Graphic Designers. He has also contributed to the recent book about the British design group 8v0 entitled On the Outside. He is a regular contributor to design magazines writing for Eye and Grafik in the UK. He has spoken at a number of design events and conferences and given workshops around the world and continues to run a small design practice ‘The Office of Ian Noble’ working for a range of social and cultural clients in the UK. Noble’s work has been featured in a number of books on graphic design and he has also exhibited his posters at international events and competitions.

He has taught full-time for the last twenty years and has been the head of both Undergraduate and Postgraduate programmes in Graphic Design at the London College of Communication part of the University of the Arts for the last ten years. He has taught Typography, Information Design, Branding and Identity and most recently has written a new Masters level course in Visual Storytelling for the Faculty of Design at the LCC. Currently he is working as the Coordinator for the MA/MFA in Communication Design at Kingston University and in addition he is a visiting professor for ESAD/Escola Superior de Artes e Design in Porto, Portugal teaching on the MA Communication Design.

Noble’s work as a teacher, designer, curator and writer is influenced by the work and ideas of Jan van Toorn. He is particularly concerned with the process of graphic design and its larger social effects – an investigation Noble terms Visual Research – a reflexive process exploring the relationship between making and reflecting on the theory of practice that is directly concerned with a user-centered approach to designing. As an educator Noble has worked as an advisor and examiner to a number Universities and Colleges including the Royal College of Art and Design and Glasgow School of Art and Design in the UK.

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Susana Barreto

Contextual Studies

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Susana Barreto is a graphic designer and a Postdoctoral fellow at Central Saint Martins, University of the Arts, London; currently teaching at the Faculty of Fine Arts, University of Porto and ESAD, Matosinhos, Portugal. Susana’s background is in graphic communication, and she has worked both as an academic, and a design practitioner in Portugal, Macau, and in England. Susana’s research interests are focused around the role of culture in graphic communication, cross-cultural design, branding, globalization, and design ethics.

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José Bartolo

Theoretical Studies

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Desenvolve actividade como professor, curador e crítico de design desde 1998. Doutorado em Ciências da Comunicação é docente da ESAD e professor do Programa Doutoral da FAUP. É membro da Direcção do Centro de Estudos de Comunicação e Linguagens da Universidade Nova de Lisboa. Foi Director Artístico da Casa d’Os Dias da Água. Como curador independente colaborou, entre outras, com a Experimentadesign, London Design Festival e Luzboa. É curador do espólio Ernesto de Sousa. Publica regularmente sobre design, arte e arquitectura. É co-editor da revista Pli Arte&Design.

Docentes Convidados

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John Bateson

Type & hierarchy

John Bateson was both creative director and founding partner of Roundel, a London- based design and communications consultancy. Prior to joining the company in 1982, John handled a wide range of corporate and branding projects in the areas of manufacturing, education and publishing. He was senior designer with the Media Development Group at The Open University and chief graphic designer at Concord Lighting International. John is readily acknowledged as an expert in the field of corporate and brand communications and his work is recognised as being both highly creative and commercially successful. He is an external examiner for a number of universities, a panel judge and member of D&AD, a Fellow of the Royal Society of Arts, Chairman of the Typographic Circle Association and served as a director of the Design Business Association.

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Afonso Borges

Information design

Afonso Borges graduated in communication design at the School of fine art and concluded masters degree in Industrial Design at the Faculty of Engineering, University of Porto. Between 1996 and 2001 was General Coordinator of Design, Video and Sound at Porto Editora, having won numerous awards. Since 2002 he collaborates with the University of Beira Interior where he is an invited member of the board of faculty, and responsible for project and infographics disciplines in the design course. Borges is a researcher at the communication laboratory LabCom, developing research in the area of simplification in design and being the author of the thesis Simplification and reduction: a possible return to normality, 2008.

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Martin McGrath

Image

BA Graphic Design, Central Saint Martins, 2003. Associate Lecturer — Graphic Design & Illustration, Central Saint Martins, 2004—present. Partner Wood McGrath 2007 — present.Wood McGrath is a small and busy London based graphic design and art direction consultancy founded in 2007 by Suzy Wood & Martin McGrath. Clients include; Design Museum London, Victoria & Albert Museum London, Imperial War Museum, British Council, Urban Salon Architects, Bianca Redgrave & Co and The Museum of Southampton.

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Hamish Muir

Visual research

Hamish Muir is the founding principal of 8vo. Founded by Mark Holt, Simon Johnston and Hamish Muir, 8vo designed a wide range of typographicallybased projects in identity, print, publishing, record packaging and information design for clients in the UK, Europe and the U.S. between 1984 and 2001. Hamish was also editor of Octavo International Journal of Typography. It was edited, designed and published by 8vo as an eight issue series between 1986 and 1992. The first seven print-based issues were all to the same format of A4, 16pp. The eighth issue was published as an ‘interactive’ CD-ROM. Recent graphic design projects include ‘Detail in Contemporary Kitchen Design’, Laurence King, 2008, ‘An Introduction to Architectural Technology’, Laurence King, 2008, ‘Detail in Contemporary Landscape Design’, Laurence King, 2008, and ‘Tephra’ 2008. Tephra is a new type family based on the lower-case typeface designed at 8vo in 1994, for interact, a special issue of the American Center for Design Journal and later used for the 1997 Flux New Music Festival poster series.

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Mark Pawson

Self-publishing

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Mark Pawson is a self-confessed image junkie, photocopier fetishist, semi-retired International Postal Art Superstar and afficionado of accessible, affordable, low-tech hi-fi printing methods, his favourite toys/tools are rubberstamps, photocopiers and of course the Print Gocco. Born in 1964, grew up in Cheshire, lives in London and never went to Art School. Mark Pawson is a one-man production line creating and selling a constant stream of artists books, postcards, badges, multiples, T-shirts and other essential ephemera. He has collaborated with Tatty Devine , worked with Levis Vintage Clothing and received research funding from London College of Communication. He's a virtual one-man production line creating a constant stream of artists books, multiples, prints, postcards, badges, t-shirts and other essential ephemera. He has collaborated with Tatty Devine and worked with Levis Vintage Clothing. His books have been acquired by the Tate Gallery Library, London, the National Art Library at the V&A, London, MOMA, New York and Björk. His work has appeared in Creative Review, Relax (Japan) and Dish (Japan). and written for Cheap Date, Variant, the Modern Review The 1999 retrospective exhibition 'No New Work' was reviewed in Art Monthly (Sept 1999), and he has been described as a 'Lounge lizard of the subculture salon.' by the Modern Review. He has exhibited at Transmission in Glasgow, Catalyst in Belfast, The Horse Hospital and Tatty Devine in London and Metropolis Rise: New Art from London, at 798 Space, Beijing, China.

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David Preston

Type & hierarchy

Born in Southampton, England, David Preston was educated at Central Saint Martins College in London — regarded in the industry as one of the world's leading art and design institutions. After graduating with first-class honours David went on to work at the BBC with the News Interactive team — responsible for producing the award winning BBC News website. 14 million unique users a week make this the most popular news website in the UK.David gained further experience with various small design agencies around London, including Studio Small, Praline and Kerr Noble ('World's top designers — the 50 brightest stars', The Guardian). During this time he worked with a range of clients, from renowned international brands such as Toyota right through to new start-ups.Since 2005 David has lectured at Central Saint Martins College. Currently working as an Associate Lecturer on the BA (Hons) Graphic Design degree course he also has experience teaching short courses and workshops at Central Saint Martins, London College of Communication and the Royal College of Art.

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Emílio Remelhe

Creative writing

Emílio Remelhe (n. 1965) desenvolve actividade no âmbito das artes plásticas e da literatura, usando diversos pseudónimos. Possui Licenciatura em Artes Plásticas e Mestrado em Prática e Teoria do Desenho pela FBAUP. Lecciona Escrita Criativa e Ilustração na ESAD. Tem realizado workshops para públicos diversos em colaboração com instituições como a Reitoria da Universidade do Porto, o Centro Cultural de Belém ou a rede pública e escolar de bibliotecas. O seu pseudónimo Eugénio Roda foi nomeado pela Sociedade Portuguesa de Autores para o Prémio Autores 2010 na categoria de literatura para a infância.

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Lucienne Roberts

Grids & structures

Lucienne Roberts studied graphic design at the Central School of Art and Design. After a brief period at The Women’s Press, Roberts established her design studio sans+baum hoping to ally a commitment to accessible and engaging design with a socially aware agenda. Her new studio, Lucienne Roberts + opened in 2006. Projects include exhibition design for the Wellcome Collection, British Museum and Women’s Library; the emblem for the David Miliband Campaign; and identities for the Arts Council, Breakthrough Breast Cancer and AVA Academia, for whom she is consultant art director.

In 2000 Roberts was a signatory of the manifesto First Things First, which calls for a greater awareness of design responsibility. She has taught widely, most recently at Yale and ESAD, Porto; is a regular contributor to Eye magazine and Grafik and was a D&AD judge in 2008. Her first book, The designer and the grid was published by RotoVision in 2002. Good: An introduction to ethics in graphic design, was published in 2007 by AVA. Her latest book, co-authored with Rebecca Wright, is Design Diaries: Creative process in graphic design published by Laurence King in 2010.

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Giles Rollestone

Dynamic typography

Giles Rollestone is an interaction designer with over fifteen years experience in the conceptual design and development of innovative user-centred digital media experiences. He has worked for numerous London-based digital agencies (MetaDesign, Scient and Sapient, amongst others) and in academic interaction design research at the Royal College of Art (RCA). Giles studied graphic design at Central Saint Martins College of Art and Design, and has taught at the RCA and Central Saint Martins College of Art and Design.

Giles is the author of two award-winning interactive media projects: Urban Feedback (1996), and Urban Feedback London Tokyo –Tokyo Nomad (2002), published by Neville Brody and Digitalogue. In 2004, he established the digital interaction design studio ‘Urban Feedback’ to develop user-centred digital media products and services. He has recently completed a Ph.D at Central Saint Martins College of Art and Design. His thesis focuses on the intersection between new media/experimental typographic practice, speech visualisation and oral history. Giles is currently working on developing these approaches for future projects.

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Marta Varzim

Animation

Doutoranda em Imagem e Comunicação pela Universidade de Aveiro, Marta Varzim é Mestre em Artes Digitais – Multimédia desde 2001 pela Universidade Católica do Porto, tem o curso de Pós-Graduação em Som e Imagem pela mesma Universidade e é licenciada em Design, opção Comunicação Visual, pela ESAD – Escola Superior de Artes e Design de Matosinhos. É, na ESAD, directora da Licenciatura em Artes Digitais e Multimédia, leccionando, até à presente data, as cadeiras anuais de Desenho, Laboratório de Imagem e Projecto de Artes Digitais e Multimédia. É autora dos artigos “Saber Ver Para Poder Transcender” (2010) e “Creativity - Stimulus For Human Development”(2005). Como freelancer, desenvolve diversos projectos no âmbito do design gráfico, comunicação multimédia e ilustração científica.

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Katharina Koall

Animation

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Katharina Koall is an animator and illustrator. She co-runs Cloud Cuckoo Studio, a London-based collective working for commercial clients, as well as cultural and community based organisations. Katharina has held the post of Associate Lecturer in Animation since 2004 and has taught at various colleges across London, including Goldsmiths University and the University of the Arts London.

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Andrew Haslam

Type & hierarchy

Andrew Haslam graduated from the Royal College of Art in 1987. Since then he has run his own studio in London creating science, history and geography books for children. He has published 28 children’s books. Recognition for his work includes the American Institute of Physics Award for Science writing, the Geographic Association Gold medal for most significant contribution to geography and the American Readers’ Digest Creative Children’s Media Award for best series. For 12 years he has combined his studio work with teaching graphic design and typography, first at the University of Brighton and then at Central Saint Martins. He was Head of Typography at the London College of Printing before becoming Course Director of MA Communication Design at Central Saint Martins and then Head of Visual Communication at the University of Brighton Faculty of Arts.

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George Hardie

Image

Professor George Hardie is a prestigious graphic designer, illustrator and educator. He was born in 1944 and trained at St Martin’s and the Royal College of Art in London. He was a partner at NTA studios and designed many legendary record covers (Pink Floyd, Led Zeppelin) with Hipgnosis. He has worked as a designer/illustrator for some thirty-seven years, commissioned internationally to solve problems and make illustrations for a variety of clients (and in fourteen countries to date). His work primarily involves ideas that are carefully composed and crafted into graphic art. As part of a process he describes as 'going amateur', he has made and published a number of books which he explains as 'graphics without clients'.

Hardie is a member (elected 1994) and the International Secretary of the Alliance Graphique Internationale and Professor of Graphic Design at the University of Brighton (1990) where he teaches on postgraduate courses. In 2005 he was elected a Royal Designer for Industry. In 2006 he toured Australia as AGDA International Speaker and taught and exhibited at Nagoya University of Arts as a visiting professor.

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Martin Conreen

Materials

Martin Conreen is an artist and designer. He received his BA from Goldsmiths College in Fine Art/Sculpture in 1984. His interest in materials and making led him to work in numerous design fields, including silver-smithing, set building, furniture design and shoe making. In 1994, Martin became a visiting lecturer at Goldsmiths. From 2002 to 2005, Martin was the Head of the Design Department. Since 2008 he has been a Senior Lecturer. Martin’s research has focused on new and emerging materials, crafts, material culture, contemporary art, and manufacturing. He currently has a growing interest in Rapid Prototyping/Manufacturing along with their materials and their relationship to digital technologies.

He has contributed to the development and delivery of several new BA and MA Design programmes including a new degree programme with the Engineering Department of Queen Mary University of London, to bridge the gap between engineering, art and design. He undertakes materials consultancy with the prospecting and Innovation Studio (PI Studio) at Goldsmiths and lectures worldwide about design and materials. From October 2005 to October 2006 he was appointed a visiting senior Research Fellow at King’s College London, and in 2006 he was made a fellow of the Royal Society for the encouragement of Arts, Manufacturers and Commerce (RSA).

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Paul Farrington

Mixed media

Studio Tonne is led by Paul Farrington who trained as a graphic designer at the Royal College of Art, London. For two years he developed his professional practice alongside work in the research studio of the Interaction Design Department at the Royal College of Art.

He designs identities, printed matter, illustrations, websites and exhibitions for the Calouste Gulbenkian Foundation, Channel 4, Eyestorm, University of Brighton, IDEO, Imperial College, The Royal College of Art, Mute Records, Sonic Arts Network, Grizedale, New Scientist, Wired and the Association of Computer Machinery – picking up numerous awards (Interactive BAFTA) along the way.

Parallel to client commissions, he also works as a digital artist, performing, exhibiting and presenting work at digital art events and across the world. Festivals such as Mutek (Canada), Transmediale (Berlin) Lovebytes (UK), Sonar (Spain), Ars Electronica (Vienna), Sintensi (Naples), Domus Academy (Milan), Experimenta (Lisbon) and the Kulturhuset (Stockholm).

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Lawrence Zeegan

Signs & symbols

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As the Head of the School of Communication Design, Kingston University, Zeegen leads undergraduate and postgraduate teaching and research in animation, filmmaking, graphic design, illustration and screen design. Zeegen has lectured, spoken at events and acted as consultant to academic institutions in Australia, China, Greece, India, Israel, Japan, Korea, New Zealand, Russia, Serbia, Singapore, Turkey and USA. As a design writer, Zeegen has contributed to numerous publications and is the author of five published books on the discipline of illustration – his latest books: 50 Years of Contemporary Illustration and The Design Graduate’s Survival Manual will be published in 2012/13. Zeegen is a regular contributing illustrator to The Guardian newspaper.

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